(Or: how to shamelessly advertise without shamelessly advertising)
A quick rewind to the ’80s
Remember that legendary ad slogan?
“We at WC Duck recommend: WC Duck.”
Brilliant in its simplicity—and delightfully transparent. Not much has changed since then: to this day the internet is full of lists like “The 10 Best QMS Systems of 2025,” conveniently placing the author’s own product at the very top.
Our marketing philosophy in one sentence
Inform, don’t indoctrinate.
We write articles to make customers and prospects wiser with the knowledge we genuinely possess and can back up—not to funnel readers into some sales pipeline. No psychological trickery, no stray star-ratings, no “final sale” that drags on for months, and definitely no “one slot left!” countdown timer that resets every time you refresh the page.
Why we never write one of those “Top 10 QMS” lists
- We have better things to do than invent nine competitors.
- Click-bait is for content farms.
- You’d see right through it anyway.
That said, we at Trevally do recommend Trevally!
Because for over 30 years we’ve built our software based on feedback from the people who use it—you, our customers. We prize long-term relationships over quick conversions. And, naturally, we’re very proud of what we do. (Modestly proud—but proud nonetheless.)
What you should do before signing up with us
- Ask for one—or if necessary, several—detailed demos
- Talk to current customers about their experience with us and our software
- Read our customer stories on the website
- See if we’re the right fit for you
After all, you’re not just buying code—you’re entering into a partnership!
Welcome aboard
Fancy popping in to meet the team and check out our office? You’re always welcome. Our toilets? WC Duck, of course—you’re not likely to forget us for the next forty years.
