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A boy aims to confess his infatuation at a class party. A flat tire and a tiny borrowed bike throw his plans off course. He discovers that good preparation and the right tools are indispensable.

Growth is something we all go through—as individuals, as organizations, and as the quality world. That growth processes don’t occur without challenges became evident at our Quality Congress '24, centered around the theme "Oops, I’m Growing." Two hundred quality professionals were confronted with some eye-opening truths. We learned that growing pains are an inherent part of life, that we shouldn’t fear growth, and that it can even bring significant benefits.

During a coffee stop in a small Andalusian village, we are surprised by the warm welcome of a young woman and the unique charm of the local culture. As we enjoy our coffee, we strike up a conversation with a local resident who passionately shares stories about his life with horses in the mountains. Although we can barely understand the words, his gestures and enthusiasm speak volumes. The story highlights the importance of a shared language—not only in daily life but also within organizations—to achieve goals together and truly understand one another.

In this era of rapid societal and technological change, sustainable entrepreneurship requires more than just management metrics. This article explores how companies can return to an organic form of collaboration, emphasizing autonomy, awareness, and the optimal use of senses.