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On a hot day in November, I sit quietly with my morning coffee at a nice store in Workum, which is run  by a man from Argentina who enthusiastically explain all about his beans and roasting. It's my three days off in one of the eleven Frisian cities during which I explicitly don't read work mail.

The quotes of great thinkers, researchers and successful business people are often twisted to fit better on a tile. In this article, however, nothing could be further from the truth. In his book "Out of My Later Years", Einstein describes the immense importance of creativity and freedom, and the harmful effects that processes based solely on efficiency have on functioning on humans. Think of schools where too much emphasis is placed on performance instead of development.

A crucial part of providing high-quality services is taking responsibility. Responsibility for the well-being of everyone involved with ManualMaster, for our role in society, and for our place on the planet. Therefore, we are happy to walk you through the steps we take to achieve a high level of corporate social responsibility.

During our Quality PopUp 'Ensuring quality in the chain', the focus was on the future. The future of the flower, plant and food industry, but also the future of sustainability, collaboration within supply chains and technological developments that make this possible.